Everything You Need To Know

The venue opens for the event at 8:30 AM on July 25. Please arrive at 8:30 AM to check in and set up your booth.

• The SCFest team distributes items from the warehouse to your assigned booth, and sets up your branded booth wall, folding table, and tablecloth.
• Your team is responsible for unpacking your samples/giveaways and displaying them however you wish.
• Your booth must be fully ready by 10:00 AM.
• Early-access creators check in starting at 10:00 AM; General Admission creators from 11:00 AM.

Signature Booth Package:

• 6.5 ft × 7.5 ft light-box wall (design + set-up & tear-down)
• 6 ft table, black tablecloth, 2 chairs
• 5 sponsor badges
• Sample warehouse & allocation to the festival

Performance Booth Package:

• 3.3 ft × 7.5 ft light-box wall (set-up & tear-down)
• 6 ft table, black tablecloth, 2 chairs, 5 sponsor badges
• Sample warehouse & allocation to the festival
• Hightop table & stools available instead of the 6 ft table if you're not sampling

Table displays for products or additional activation materials are the brand's responsibility.

2–3 brand members fit comfortably, and a booth can accommodate up to 5 people at once. 2 chairs are provided at each booth.

• Do not overflow or place decor/signage into walkways
• Height restrictions apply to signage/displays
• No blocking neighboring booths
• No sharing booth space without prior approval

Anything outside your assigned space is subject to removal by event staff or venue representatives.

Yes, you can bring additional signage. Please coordinate with the respective team members to ensure it's compliant with your allocated space. You are responsible for removing all additional signage and props at the end of the event.

Yes — each booth receives at least one power outlet for standard items only.

• Outlets are 120V AC, 60 Hz (U.S. Type B)
• Supports standard items (e.g., refrigerators, coffee machines, electric heaters, power tools)
• No generators
• No open flames, heating elements, or hazardous equipment without prior approval
• Need more outlets? Bring your own multi-outlet extension cord

Please keep all bags and belongings at your booth. If you don't have a booth and need somewhere to leave large items, consult an SCFest team member before arriving at the venue.

We can usually accommodate these requests, but it depends on how much you're sending relative to your allocated space. Please connect with an SCFest team member to coordinate.

Your brand will have a designated booth/tent — we build it and place your samples there. Your team displays and samples out to creators directly, tracked via QR code scanning.

Creators are identified by a colored wristband reflecting their GMV level, plus a badge that says "Creator."

Wristband Legend (GMV tier):

• L0–L1: Green
• L2: Blue
• L3: Red
• L4–L6: Pink

Each seller receives 1 login to the SCFest Portal to track which creators received samples and collect creator contact info (including GMV level by ticket color). Up to 2 mobile devices (phones/tablets) can be logged in at once.

Getting logged in:

• Go to the portal: socialcommercefest.com
• Select Staff/Brand Login → choose SCFest Nashville → select Brand/Sponsor
• Enter your brand-specific login (provided by Christina Benvenuto)
• Scan each creator's unique QR code and click "Sample Given"
• After the event, click "My Creators" to view booth data; export via laptop/desktop

Suggested script: "It was so nice to meet you! Go ahead and scan this QR code to join our TAP campaign. Once you've added the product(s) to your Showcase, pull up your Creator QR code from check-in and I'll get you a sample."

Yes. Brands must notify the event team ahead of time of any participation or redemption requirements — including minimum GMV, email collection, minimum follower count, QR code scans, or content-posting requirements.

Please also provide and display your own clear signage stating all sample requirements at your booth to keep attendee flow smooth.

If you'd like to hand out bags/swag bags, you can — send them with your samples to the same warehouse. Note: each creator is already provided with 1 SCFest bag.

Yes — the maximum is 1,000 units for SCFest. You can send multiple products and mix up SKUs and PIDs.

Be prepared to take and ship out any leftover samples at the end of the event — our team cannot accommodate returns at the Nashville location. We recommend sampling out of everything.

Any items left behind are considered abandoned property; by participating, brands agree ownership transfers to SCFest and items will not be eligible for retrieval, pickup, or shipment.

No, money prizes are not prohibited.

If your brand has a Discord server or community platform, we recommend having a printed sign or QR code at your booth so creators can join right after connecting with your team.

Booth engagement tips:

• Have clear next steps for creators who engage with your brand
• Provide an easy way for creators to follow up after the event
• Display community links, QR codes, or social channels prominently
• Offer something interactive and a lucrative deal/campaign as an incentive for relationship building and content conversion

We recommend public transit or rideshare, but if you're driving to Category 10, nearby options include:

• 211 Commerce Garage (Premier Parking, 211 Commerce St) — ~2-min walk
• 120 2nd Ave S Parking — ~3-min walk
• Baker Donelson Garage (Premier Parking, 150 3rd Ave N) — ~4-min walk
• 2nd & Broadway Parking — ~5-min walk

Arrive a little early, especially during peak downtown hours — garages can fill quickly on busy event days.

A few recommended hotels within easy walking distance of Category 10:

• Studio 154 Hotel — ~1-min walk (steps from the venue)
• Moxy Nashville Downtown — ~3-min walk
• Hilton Nashville Downtown — ~5-min walk
• Courtyard by Marriott Nashville Downtown — ~6-min walk

No — participants are responsible for their own travel and stay expenses. These will not be covered by SCFest.

We strongly encourage using the multiple bars throughout Category 10 for beverages, snacks, meals, and brand integrations. Event days get busy, so grab food/drink right before or after set-up ends. Staying hydrated and energized makes for a smoother day.

We discourage food deliveries during the event — delivery personnel are not permitted inside the venue. If you order food, you or a team member can meet the driver outside and bring it back to your booth.

Public WiFi details are TBA. We recommend having a mobile hotspot as a backup for booth operations and sample scanning.

All shipments must be pre-approved by the event team. Packages must be clearly labeled with:

• Brand name
• Contact name & phone number

SCFest is not responsible for lost, delayed, or damaged shipments.

Brands are responsible for disposing of waste, leftover samples, and trash once the event wraps — please don't wait until the very end. At breakdown:

• Flatten boxes and dispose of all waste properly
• Don't leave trash, leftover samples, or display materials behind
• Return your tablecloth and box cutter to the check-in desk

Our team handles the rest of the event breakdown, and can help with empty box removal throughout the day — just flag a team member. If you run out of samples, feel free to stay and network, enjoy the event, or leave early.

Panels take place in Studio 5 from 2:00–5:30 PM:

• 1:40–1:55 PM — Strategic Partnerships, TikTok Shop UK: Giulia Yang (TikTok)
• 2:00–2:30 PM — Top Creators Panel (TMMB): Tom White (moderator), Loz & Alice, Keeley Potts, Rahul Nakra (Rav) — what's working now, content strategies, monetization
• 2:45–3:15 PM — How Dr Dent became the biggest teeth-whitening brand on TikTok Shop: Tom White interviews Nick (Dr Dent)
• 3:30–4:00 PM — The difference between the US and UK market: William August (Outlandish), Charlie (TMMB), Jasper Knitel (Social Army / Soco), Erica Owens (creator)
• 4:15–4:45 PM — Is TikTok Shop livestreaming the future?: Ben Muir (Unsociable), Jack Buckley-White, Veronica (Seller Host)
• 5:00–5:30 PM — Building winning partnerships between brands and creators: Naturespell, Cassandra Bankson, Jack Finger (Go Places), Bryan Rangel (Cruva)

• Custom booths, signage, branded installations, and specialty activations require prior approval from event production.
• Exhibitors must remain within their assigned booth footprint.
• Booth elements, inventory, furniture, and lines may not block aisles, exits, neighboring booths, or emergency access routes.
• Adhesives, floor vinyls, wall applications, nails, screws, paint, or permanent mounting methods are prohibited unless pre-approved.
• You're solely responsible for monitoring and securing your booth footprint — please don't leave your booth unattended.

These guidelines apply to all participating brands, agencies, vendors, activation partners, contractors, and booth staff. Any third-party vendor brought onsite is also subject to all event and venue rules.

• Speakers, DJs, microphones, amplified sound, performances, or entertainment features require prior approval.
• Special effects — haze, smoke, lasers, pyrotechnics, confetti, glitter, or similar — must be approved in writing.

• Open flames, propane, gas cooking equipment, and unauthorized heating elements are prohibited.
• Brands serving food or beverages are responsible for meeting all food safety and allergen requirements.

• Brand Sponsor and Creator badges are required to participate in sampling.
• Creators also wear a colored wristband reflecting their GMV level (see Wristband Legend).
• Staff badges indicate SCFest representatives.
• Badges and wristbands are non-transferable, and lost badges may not be eligible for replacement.

Yes. By participating, vendors acknowledge that the event will be photographed and filmed, and that content may be used for marketing and promotional purposes.

Vendors are solely responsible for their staff, property, and materials. SCFest and the venue are not liable for:

• Lost, stolen, or damaged items
• Injuries or incidents occurring within vendor booths

Vendors may be held responsible for any damage caused to event property, equipment, or facilities.

All vendors are expected to operate professionally, comply with all event rules and applicable laws, and follow directions from event staff. SCFest reserves the right to remove any vendor that fails to comply with event policies, without refund.

Yes — SCFest reserves the right to modify event details, including layout, timing, or programming, due to unforeseen circumstances.